How manufacturers and brands turn fragmented product
data into scalable, AI-powered content that converts
Manufacturers and brands are under growing pressure to
meet modern buyer expectations without adding complexity, cost, or
internal strain. Buyers expect rich, self-serve product
experiences. Partners need consistent, accurate content. And teams
are being asked to do more with less.
In this fireside chat, industry leaders from
Netformic, iPaaS, and eStreamly unpack how manufacturers can move
from disconnected product data to personalized, AI-driven video
content that actually drives demand without a massive digital
transformation.
What You’ll Learn
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Why traditional ERP-first product data models are
slowing manufacturers down
What’s really preventing teams from adopting modern content and
AI
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How data segmentation (without technical complexity)
unlocks better targeting
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How AI video turns product data into scalable,
shoppable content
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What manufacturers can realistically do this quarter
to see results
The Conversation Will Cover
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Why video matters now: shifting buyer behavior,
declining ROI of traditional marketing, and AI lowering the barrier
to content creation
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The real barriers: siloed systems, limited bandwidth,
skepticism around ROI, and inconsistent partner messaging
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Pillar 1 – Data Segmentation: making existing product
and customer data actionable across audiences and regions
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Pillar 2 – AI Video at Scale: generating tailored
video content for sales teams, distributors, ecommerce, and PDPs
without on-camera talent
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Pillar 3 – Practical Adoption: small pilots, quick
wins, and measurable outcomes without big transformation
projects
Who Should Attend
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Manufacturing marketing leaders
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Ecommerce and digital transformation teams
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Sales enablement and channel managers
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IT and operations leaders supporting product data and
integrations
